I was reading the book Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
by William C. Taylor. The concept of the book is that crisis moments are the best moments to redefine businesses and economic models. More about it in a future post.
One of the key concepts explained in the book caught my eye and ignited my attention. The concept is simply Vuja Dé. The reverse of “Déja Vu” obviously, French for “seen already”. This concept implies the possibility to look at the same old things and redefine how we use them.
Or, like Proust, a famous French author of the beginning of the XXth century says in the quote, seeing the same thing with new eyes.
How can we redefine what seems to be an established practice, business, industry through the use of Vuja Dé? Not just improve, but redefine?
This is a word that has the power to change the world, because it names a concept which is truly useful in these times of change. A concept of rupture, of reinvention.
Ready to Vuja Dé your job? Your business? Your industry? Tell me how this word changes your mindset in the comments!