This summer for the first time the ‘summer hit’ in the US came out of nowhere. That’s “Call me maybe” an infectious song (250 million views on YouTube). Well, that’s not exactly true: it came out of YouTube and social networks. The story is counted in this very interesting NYT article which I recommend to read.
This song became a hit through a YouTube-twitter infection. And it is only with regret that the radio stations went on to play the title after a few weeks. For whom actually? It seems the young generation listen to music (for free) on YouTube anyway. Artists make money through public appearances and other means; not any more through broadcasting their songs. That’s a fact.
It goes to show how the traditional music industry is completely overtaken. It does not master the broadcasting channels that are important to the young people. It is the end of that industry as we knew it in the last decades.
And it is the beginning of viral hits. Funny videos, cool songs… Stay tuned! The Fourth Revolution has toppled the music industry and it is not the last institution that will go!
PS – listen to the song it’s really viral!