That’s a question I often ask to people who ask me to advise or coach them and I am often met with blank stares. Even after a long winding presentation that lasted a few hours. It is the most important question: if you don’t what’s your message, how can you expect to have communicated it properly?!?
Yes, you need to have one message. One SINGLE message that pervades your entire presentation from start to finish.
Remember that law of presentations by Jon Steel in Perfect Pitch: “The more separate points you attempt to make, the less your audience will take in“.
It might be tough to restrict yourself to one single message that you’ll wave in and out of your presentation, in particular if you feel like it is the single opportunity you will have to express yourself in front of a particular audience.
Yet, what do you prefer: one single message that is noticed and remembered, or a presentation that will soon be forgotten?
Make your choice. One single well-crafted message for the next presentation will take the day. Ready to try?
