There is a misunderstanding hanging around.
The Fourth Revolution allows long-distance communication, the creation of networks and communities across incredible distances.
Yet for the process of creativity to unfold, when something really challenging needs to be done, nothing can beat the geographical co-location of effective teams.
That’s not a contradiction. These are just two complementary ways of connecting.
For challenging work, for emotional work to be done, tight connection is needed, of the kind that can almost only be happening in a face-to-face relationship. This is primordial. And around these temporary, closely linked teams, a wide-ranging network of less involved contributors also helps.
This is the model of the Fourth Revolution. Travel and relocation is not dead. It is even more important. It is necessary. And it comes in complement to virtual, long distance communication.
When do you move closer to a team to produce something really exceptional?
