How Company Culture Is Essential To Prevent Long-Term Catastrophes

This interesting Forbes article ‘Avoid A Company Catastrophe With A Culture-Focused Approach‘ explores the issues of inadequate company culture in terms of long-term catastrophic outcomes, taking the specific example of Boeing and other previous catastrophic failures and major accidents.

A common topic emerges which is the capability for the organization to properly consider divergent opinions. When looking at the changes that are needed within Boeing, the most difficult appears to be “intellectual inclusion — a willingness to actually listen to other people’s opinions. It’s a difficult change that most companies aren’t willing to make. When incorporated correctly, however, it’s very powerful.”

Many organisations I know tend to have a ‘shoot the messenger’ attitude and have tremendous difficulties addressing diverging opinions. However it is quite true that this is an essential capability, even more so today when the world proves unstable and ripe for disruption.

Both on the short term and in the long term, a healthy corporate culture is an essential investment to navigate the hurdles of an uncertain world. It should probably be much more the focus of attention of senior leadership when building a company meant to last.

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