One of the most difficult emotional issues I am encountering as a new entrepreneur is the issue of patience. It is also at the heart of a deep contradiction everyday: we need to act today with urgency to plant the seed for tomorrow; yet, we need to be patient to reap the harvest when it will come.
It is necessary to be patient when it comes to building the company’s infrastructure and products, as it will take time; when one waits for prospects to respond to proposals. It is important not to look overly hurried and in need when it comes to negotiating contracts.
Yet it is also important to be pushy and in a hurry when it comes to produce the company’s infrastructure, develop products and tools that will be the basis of the company’s future success, or when it comes to respond to inquiries from potential future clients.
There is a significant contradiction here, that we need to be managed on a daily basis. Ultimately, success will not happen by itself. It is important to be moved by a feeling of urgency, do things, try things, fail, and start again. And, at the same time, we need to be patient so as to let the world time to adapt to the change we are introducing.
How long do we have to wait? How long is too long, and we need to move on? With how much urgency do we need to act today for a possible, uncertain future result? These are all questions that we encounter on a daily basis. These are questions that are even more present when we start a large project, like a company.
There is only one solution. Passion. Because only passion will give us the energy to devote large amounts of time today on things that might or not give rise to results tomorrow. Because we know that whatever happens we will have enjoyed ourselves on the way, and what we will have learnt will be useful some day.
What prevents you from spending more time on what you enjoy doing?
