This classical quote is mentioned the excellent book “the Perfect Pitch – The Art of Selling Ideas and Winning New Business” by Jon Steel about public speaking and presenting.
Yet it obviously also does apply to many other instances in our daily lives.
It is amazing how turned-off people can turn on if you show a little bit of caring.
What is caring but the expression of an attempt an emotional connection?
Show that you care in negotiations, and in any situation where you interact with people. And be certain that in all cases, nobody cares about how much or what you know!
