The Fourth Revolution is here. Today anybody living anywhere can develop a personal brand that will be visible over the entire Internet.
This requires a good definition of one’s personal purpose and a persistent and consistent communication over many media.
But it is necessary.
And actually, it is key for the successful K.E.E.N. to develop such personal brand.
The Industrial Age mindset is completely opposed to such idea: people were put in categories, by profession and diploma. They were considered interchangeable in the workplace. And any individual deviating from such classification was considered suspiciously, and he or she did not fit anymore in these categories.
Today, more and more, exceptions to the Industrial Age categories are the rule. Although failing bureaucratic organizations will continue to resist the idea for a while, the future is that each individual will have a specific profile and a specific brand.
And that’s needed because having a strong personal brand increases one’s value by being unique: possibly the unique response or profile to solve a particular issue.
So, when do you start developing your personal brand on the Internet and in the world? It will take time. Start today.
