Valeria Maltoni reminds us in her post ‘The Commercial Power of Story‘ how stories can be powerful agents of change. She applies it in the field of marketing, advertising and commercial success – however, this is of course quite applicable to change management in general.
I find that people do really underestimate the power of stories.
“The language of story connects our identity, what we value, with our goals, where we want to go.
This connection between who we are and what we want explains why we pay attention to stories with emotional appeal.”
The key here is the emotional content of the story, how we can related to certain characters or situations.
When implementing change, think about storytelling as a powerful change tool. It really works.
