Lately the pressure increases dramatically for companies to setup internal social networks.
Two main reasons for that:
- a lot of people can now access internet on their mobile, so that they can access Facebook and the like without being bothered by the futile attempts by companies to block access
- large commercial social networks become more pushy to propose solutions to companies (whether they like it or not), leveraging on the fact that many employees are on their network
This blog post about how LinkedIn is going to try to leverage its 100 million professional users to move into the enterprise social network market reveals that the pressures on the companies increase dramatically.
Still, corporations continue to resist (read again my blog post on why organizations do resist to social networks). Those that will continue for too long will be overtaken by those that will understand that social networks can unleash unprecedented value.
Stop resisting. Go for it. Start small and learn. And create the value you deserve.
