“If you seek to change the culture (or a tiny tribal element of the culture), your timeframe and what you measure have to be focused on the conversation” – says Seth Godin.
This is quite a powerful statement that can apply to a variety of organizational situations – in particular when it comes to organizational transformations.
Changing the conversation means in particular:
- changing the words (and what they convey)
- changing the conversation’s topics and dynamics
- changing the conversation’s participants
Looking at it this way, organizational transformations take another shape and seem less daunting.
Change the conversation. And you’ll change the world!
Inspiration for this post from Seth Godin’s blog post The tribe or the Person?
