Why Zuckerberg’s Law of Sharing Matters

Mark Zuckerberg (yes, Facebook’s) analyzed the history of online collaboration on Facebook and concluded that the amount of information shared on the internet roughly doubles every year.

Zuckerbergs LawAnd this is not going to stop with the substantial increase of mobile devices and their ubiquity in particular in emerging and developing countries.

We generally underestimate the power of the exponential, but this is huge! This means that in a limited number of years the increase will be dramatic. The size of the data must even increase more quickly as videos tend to replace simple pictures or music.

Zuckerberg’s law matters because it describes what is really happening with the Fourth Revolution, better than laws focused on hardware capability. We are in an era of exponential increase of exchange and sharing between individuals. And this matters.

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