Following up on our previous post ‘Why Pure Performance Does Not Guarantee Success‘, one essential element is visibility.
Keeping visible is hugely important. As Jeffrey Pfeffer writes “The simple fact is that people like what they remember— and that includes you! In order for your great performance to be appreciated, it needs to be visible. But beyond visibility, the mere exposure research teaches us that familiarity produces preference. Simply put, in many cases, being memorable equals getting picked.”
Familiarity adds a layer of emotion on top of visibility, leading to being memorable.
This also explains, for example, why far-away assignments are often not conducive to promotions compared to assignments at headquarters. Or why, in terms of business development, familiarity is an essential objective of relationship development.
Stay visible, develop familiarity and become memorable. And then get picked!
