This article ‘I Boiled Down Hundreds of Successful VC Pitches to One Winning Formula‘ provides some advice as to how to build start-up pitches for them to be successful in funding.
“My answer is always the same: tell a story. Humans have responded to storytelling for all our evolutionary history — we’ve been passing down oral history and painting tales on cave walls for literally thousands of years. When you want to nail your pitch deck, the best way is to lean on that common love of stories we all have — and the fact that stories are far more memorable than facts, figures, data, numbers, bits and bytes.”
According to the author, this includes a vision of where the company will be when successful, how to resolves the pain of the future customer, how your product will slain the villain pain, and how the world will be better ever after.
From my experience it is certainly an excellent advice because it will create an emotional connection with the audience, even more so if it can relate to the story somehow; and we are all longing for a story where everything ends well.
For successful pitches, try to tell a compelling story providing at the same time a comforting vision of a bright future.