Moving to the Collaborative Age is simple… but not easy!
Many organizations just touch collaborative tools from far, sometimes just using them as another broadcasting tool.
The thing is, organizations need to dramatically change their approach to be able to take advantage of all the value made available by the Collaborative Age.
This excellent post by Amber Naslund, The Ripple Effect: Why Social Business Isn’t Simple, is an excellent summary of some tactics organizations can adopt if their strategy is truly to move into the Collaborative field.
Still, whatever the techniques and tactics, something is required first. It is a deep commitment of the organization, at the highest level, to engage with the social community. Engagement means a two way conversation and emotional exchange. Engagement has a cost. It requires continuous maintenance. It requires emotional work and vigilance. Yet it can lead to fantastic stories and experiences.
Like everybody, you want to jump into the Collaborative World. Still – are you really deeply ready to engage emotionally with your network, with your customers and your entire ecosystem?
