Shun the Critics. Create a Tribe and Connect with It

Seth Godin makes a great point in the Icarus Deception.

Shun the non-believers. First you must pick yourself, then you must pick your audience

Connect with your tribe!
Connect with your tribe!

Seth goes on to explain that the key is to grow your own tribe of believers so that you expose yourself often to people who know you and believe in your ideas. That’s also an other way to deal with critics. Make their voice disappear in the background of your tribe.

The thing is, it takes time, patience and consistent production and interaction to slowly create a tribe that is well connected with you to a point of supporting your initiatives. It is something that needs to be started early. Still it can be done. It must be done if you want to benefit from a louder voice in the world and from support for your projects.

It also requires to take a stand on a number of issues that are unconventional or outright contrarian. Because growing a tribe is like marketing: you need to define a narrow niche market where people that are particulary interested will join immediately.

How can you grow your supporting tribe to deal more easily with ever more difficult projects and endeavors? How can you define better your voice niche?

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