Why You Should Not Care So Much About Your Competition

There is an idea that comes back again and again in all leadership and management books: don’t care so much about your competitors. Instead, concentrate your focus, energy and creativity in creating an awesome product. Be pro-active instead of being re-active.

How often do you think about your competition?
How often do you think about your competition?

This comes as a realization that organizations and individuals often spend too much time spying out what the competition is doing. Whether they would create some product that could push them out of the market. Fear is created. Actions become reactions instead of initiatives.

Many of the most successful ventures never cared about competition or imitation. They went their own way.

Some other successful ventures start life by imitating the competition (often because they were created by some former employees) and then, only, progressively, create their own way.

The thing is: you can never be the same as your competition. There are always areas where you’ll be weaker, and areas where you’ll be stronger. Don’t try to level up your competitor by working on your weak areas. Work on your strengths instead. And by doing so, create something truly unique. And the best is, this works for organizations as well as for individuals!

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