I often experience that a thick-looking report, or presentation, benefits from a positive first impression, in particular in traditional corporate settings – notwithstanding the quality of its contents. This is wrong!
Pamela Slim in her latest book ‘Body of Work‘ mentions that “There is a conspiracy cooked up by marketing wonks, consultants, and executives to pay for words by the pound, and to question the intelligence of a corporate “professional” who does not create complex and obtuse presentations. They are wrong. Your instinct to keep things clean and simple is right.” She quotes an experience where she sat for a few hours through a powerpoint presentation in a corporate setting without being able to understand what it actually was about.
Sometimes, providing a long presentation is also a way to hide from the fear of having a real candid conversation about the issue at hand, making sure that the allocated time is spent looking at a content that has been carefully polished, and avoiding questions and debate.
While substantial evidence backups might need to be gathered separately (as an appendix), I believe that the presentation or report message needs to be clear and crisp and should ideally be delivered in less than 25% of time allocated for that particular discussion – or at the minimum leave time to elicit proper discussion while the material is presented.
The value lies in the confrontation of ideas and in the discussion. The quality of the presentation or the report is to act as a sound trigger for that discussion. Never judge the quality of their content separately from the discussion – and possibly the decision – that it will trigger.
