Facebook commissioned a study to Deloitte that shows that it adds more than $200 billion to the global economy and 4.5 million jobs. Of course that might be a bit inflated being a study commissioned by the culprit, but that still makes one think about the global value generated by a new tool that was created in 2004 (The report, though, does not comment on the possible value and jobs it destroyed elsewhere).
So what are the areas that have been considered for this evaluation?
In this study, there are mainly three:
- 65%: marketing effects of course (creating value through increased marketing)
- 22%: connectivity effects (consumers are enticed to buy new terminals to stay connected on Facebook!)
- 13%: platform effects (creating value by developing and selling apps for the facebook platform)
The percentages vary depending on the country, for example in India, the connectivity effect is relatively much larger.
Facebook seems to be on its way to develop a sustainable business model, creating value and jobs while enabling many remote connections, conversations and sharing that would have been impossible to imagine even ten years ago. Like another candidate, Google, is it becoming a candidate to be one of our new institutions of the Collaborative Age?
Here is the link to the full report including the methodology.
