Following up on our post ‘How Social Ratings Determine Our Choices‘, let’s add how much more often we are asked to rate, and we do rate services.
I am amazed at how often I am prompted to give my feedback now. In all situations: when using a website or a service on internet; when visiting a hotel on the reservation platform; when downloading or using an app; when reading a book on my Kindle; and even when visiting the toilet at the airport!
And when we don’t do it consciously, the machine does infer some ratings: for example, how much and quick I read my book on Kindle certainly creates some rating in Amazon.
When we put this situation together with the fact that this forces the system to behave like a complex systems, reinforcing the popularity of the popular services and diminishing greatly the popularity to the others, we can see how our world is increasingly transforming in all spaces to a “winner takes all” situation, or that everything will be increasingly governed by the famous long tail distribution.
Welcome to the Collaborative Age!
By the way: how do you rate this post? 🙂
