Why the quality of our attention matters above all

It’s not what you do that counts, it’s the quality of your attention.” (quoted from Marshall B. Rosenberg – ‘Nonviolent Communication: A Language of Life‘).

focused attention mattersAttention we give to people is what counts in the end. It requires practice and focus to avoid distractions and be able to give the attention people need. But in the end it is what counts.

This becomes increasingly difficult in today’s world with all its interruptions, buzzes and rings. It is why is becomes ever more rare and valuable, and people notice. It is sometimes enough to give full attention for a few minutes to create a relationship that will last years.

Work to create those spans of attention and nurture real relationships with people that matter to you.

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