The end of the materialistic American Dream.

This is the end of the American Dream.

classical american dream picture
classical american dream picture

At least part of it. The part that was materialistic. The part where middle class workers, if working hard and persistently, could pretend to all the materialistic belongings that the consumption society would offer: a house, a car, a fridge, a TV…

That’s because, being a middle class employee of a large manufacturing company is a concept that is disappearing with the end of the Industrial Age.

That’s because we are not any more in an Age of materialistic scarcity. We are now an era of abundance. Material belongings define much less our identity.

Still so many people are fond of the image of the “American dream”, possibly because it is a secure life of lifelong employment, where plans could be made over decades in a stable environment, where progressive savings would buy the belongings of your dreams.

Stop dreaming. That’s over.
Don’t live in delusion. The world has changed.

It is not getting more unsafe. It is getting different. The Fourth Revolution is there. It will change our image of success.
Tomorrow, the World Dream will be ours.

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