I like this short video of Charlene Li ‘Truth Drop: Disruption vs Innovation‘. She explains why ‘innovation’ is not the right word because it looks like it is going to be easy. So she recommends to systematically use ‘disruption’ instead.
Basically, she states that “innovation is a false promise. It says that it’s going to be easy, we’re going to find the answer in a certain timeline with an investment.
On the other hand, “Disruption though is honest. It says, “If we’re going to create growth, create change, it’s going to be hard, it’s going to be painful and the journey ahead is going to be filled with obstacles and boulders that we have to climb over.”
I will listen to the advice, and use disruption rather than innovation the next time I will talk about digital transformation!
