In this interesting post ‘Relentless Repetition – By Steve Clayton Chief Storyteller for Microsoft‘ an interesting account of the use of this technique is given within a large corporation.
People too often believe that developing and formalizing the message is the most important. It is not. Communicating it relentlessly, even if it may sound boring for the person communicating, is an essential discipline.
“When communicating, either in written form or especially verbally, it can become tiring very quickly to repeat yourself. You hear or read yourself saying the same thing over and over and begin to assume that everyone has heard what you have said once you have said it more than ten times.” Yet in this particular example (the vision for Microsoft) it is estimated that the CEO repeated the message probably more than 300 times to get it embedded throughout the organization.
Don’t hesitate to relentlessly repeat the message to get it embedded. It may sound boring but that’s the only way.
