In this Gapingvoid post ‘Creating excellence is not a job. Creating excellence is a moral act‘, the point is made that “Excellence is not a law of physics. Excellence is a moral act. You create excellence by deciding to do so, nothing more“
This means that excellence is what you do when no-one is looking, and it is a personal commitment. It can even become one way to define onself like Horst Shulze co-founder of the Ritz-Carlton Group is quoted saying “And life becomes much more valuable. It becomes much more fulfilling. It becomes something where you’re using your time to define yourself, and the first one who will see it and will be happy about it is you, yourself.”
This also means that striving for excellence can’t just be imposed from above by a manager. It is a real leadership act and requires leaders to demonstrate their commitment too in everything they do.
Excellence is not a quick recipe and a buzz word. It is a moral decision and requires strong leadership to spread.