Just take 1 minute to visit ‘This Marketing Blog Does Not Exist‘. Looks like a genuine blog, just as this one, right? Wrong, it has been entirely AI generated including the head shot of the supposed writer. And the texts do seem to make sense at first glimpse.
We are coming to a situation where we not any more in a position to distinguish AI generated content from human content. Speech generators produce real-sounding audio. Soon we won’t be able to distinguish deep-fake videos from real videos (the picture represents a snapshot from a deep-fake video of Obama compared to a real video extract).
For end-users, there is a definite need to clearly identify content that is AI generated. For some people, this also creates an unprecedented opportunity to swindle or otherwise abuse the confidence of readers or viewers at an unprecedented rate.
In a year where AI-engines are now being put widely at the disposal of the public, I believe we widely underestimate the impact of those technologies in the current world and how an increasing portion of what we read, hear and watch is AI-generated fiction. A wake-up call could be needed!
