In this excellent post ‘Personal Brand 2020 – Document The World (Not Yourself)‘, Mitch Joel makes the point that there is much confusion between personal brand and what we show on social media.
“Your personal brand is the quality of your work, your professional output, and how it has helped another organization (or individual) improve their current business situation (or how they think/operate).” And that’s not quite the same as what we show off or share on social media.
Mitch Joel then makes sure we understand the difference between personal brand and vanity: “Your personal brand is not vanity. It’s your thinking.”
Those that define well their personal brand and communicate accordingly will have clearer way of presenting themselves to the world. Let’s be strategic on this and not share whatever pleases. In the new world as in the previous one, building a personal brand requires thought and discipline.
Your personal brand is not your presence on social media. It is rather what value to bring forth to the world. There is a huge difference, and we all need to understand it.
