I love this initiative in India for Diwali (one of the most important annual celebrations). A company has provided a platform allowing local businesses to generate short films promoting their business and using the image of one of the biggest stars of the country, Shah Rukh Khan. Watch the video ‘Supporting Local Retailers This Diwali | Not Just A Cadbury Ad Campaign Video‘
The idea is that anyone can insert the name of the business and a deepfake is generated with this name being inserted in the video. If can then be used for promotion purpose.
This is just the start. Expect such deepfake technology to be deployed for adds that would be personalized and adapted to your immediate location. Don’t be surprised if you get called by your name by some local star when you walk in the street, suggesting you should visit some nearby store! I hope we will just be able to turn some of it off.
