How New Problems Require Clear Awareness

In this excellent post ‘New problems, old problems‘, Seth Godin distinguishes how we should approach known problems and new problems.: “a new problem doesn’t need fresh thinking, it needs clear awareness.”

Seth Godin underlines that most of the issues we face are known, or similar to issues we have already addressed. They don’t require much creativity. Except if we have to find another solution to solve a problem we could not overcome, or a problem which we have never seen. In that case, proper situation awareness is needed to ask the right questions and take the right actions. “We can begin by acknowledging we have a problem, identifying the constraints, the boundaries and the assets involved. And then we can go to work to solve it.”

Known problems can be addressed with known solutions. Resisting or new problems require creativity, and this starts with awareness.