I cannot recommend enough the book “The Power of Co-Creation” by Venkat Ramaswamy and Francis Gouillard.
This book is a perfect illustration of the Fourth Revolution at work. It shows how companies and organizations are leveraging the power of co-creating with their customers, suppliers and other stakeholders to create unprecedented value. Value not just for them, but also for the entire community they create.
Furthermore the book is packed with case studies and examples from a variety of industries and types of organizations.
For those that would still doubt it just demonstrates that the future lies in open, fluid organizations that actively co-create with a community extending beyond their boundaries.
Read again part V of the Fourth Revolution Manifesto: the open, fluid organization!
When do you start co-creating the unprecedented value of the Collaborative Age?
