Month: August 2015 | The Fourth Revolution Blog

Why Being a True Artist Requires Being a Sales Person As Well

If you are a creator or artist, marketing and selling is as important as creating. The artist that only concentrates on his art does not contribute to the world, because the world does not know what he does!

“Art, without distribution and discovery, moves nobody. Did it ever exist? […]Will it make an impact? […] Thought, if not written down and shared with others, changes nothing. Does it matter? ” writes Scott Belsky in ‘Make Your Mark: The Creative’s Guide to Building a Business with Impact‘.

He continues: “Creation must be made accessible for consumption. This is your real job. Execution, distribution, packaging, marketing, messaging, strategy, leadership…”

This is a real challenge for many creators in many fields (this includes artists, scientists, writers, entrepreneurs, etc.). Sometimes the best solution is to work as a team, with one focusing on creation and the other on creating and selling.

But the main lesson remains: creating the most beautiful, earth shaking idea is worthless if you don’t sell it to the world. Don’t believe in hidden genius anymore. Genius includes communicating to the world.

How All Great New Truths Will Be Resisted Emotionally

“All great truths begin as blasphemies” — is a widely quoted sentence written by George Bernard Shaw. The meaning of blasphemy here is of course, insult towards something considered sacred and inviolable – another truth.

This quote is interesting because it creates a few problems by itself. It implies that a truth can only be relative or timely, because a new truth will necessarily replace an old truth (hence the blasphemy).

It also implies that the arising of a new truth will be resisted by society, which is certainly reasonable – and we observe every day when well established institutions defend themselves from changes occurring around them. The word ‘blasphemy’ however is very strong and implies an emotional reaction that is deep rooted in present beliefs. It is true that legal and public challenges by existing institutions sometimes border on modern blasphemy indictments.

In any case it serves to highlight that if you come up with a new truth you can expect to be strongly rejected by society, in an emotional manner, because you put in question the prevailing belief. You’ve been warned!

How the Fourth Revolution Definitely Made Reductionism Obsolete

Antireductionism “advocates that not all properties of a system can be explained in terms of its constituent parts and their interactions” [Wikipedia]. It stands opposed to reductionism, the approach typical of the Industrial Age, which considered that the behavior of entire systems can be explained completely by a description of their individual constituent parts and their interactions.

In the 18th century people thought animals could be described as a mechanical apparatus

Already the philosophers of Enlightment struggled a bit with reductionism that was contradicting our free will. Still, the mechanistic view of reality dominated science and our understanding of the world until far into the 20th century.

Today in many areas such as chaos, systems biology, evolutionary economics, and network theory, we know that complex, unpredictable behavior arises from large collections of simple components.

“By the mid-twentieth century, many scientists realized that such phenomena cannot be pigeonholed into any single discipline but require an interdisciplinary understanding based on scientific foundations that have not yet been invented. Several attempts at building those foundations include (among others) the fields of cybernetics, synergetics, systems science, and, more recently, the science of complex systems.” writes Melanie Mitchell in ‘Complexity: A Guided Tour‘.

The study of complex systems is an emerging and still very incomplete science. It is the hallmark of the Collaborative Age.

How the Internet Has Become the Nervous System of the 21st Century

“The internet has become the nervous system of the 21st century, wiring together devices that we carry, devices that are in our bodies, devices that our bodies are in“. This observation is from Cory Doctorow in a great column in the Guardian ‘The internet is the answer to all the questions of our time’.

internet map — A map of the internet. Doesn’t it look like a neuron map?

Internet is now the location where all the societal fights will be won or lost. It is increasingly the dominating medium of all the conversations that really matter. And following on his usual battle cry on a free internet, Cory Doctorow continues: “Without a free, fair and open internet, proponents of urgent struggles for justice will be outmaneuvered and outpaced by their political opponents, by the power-brokers and reactionaries of the status quo. The internet isn’t the most important fight we have; but it’s the most foundational.”

I like this image of the internet as a nervous system pervading our society, linking together the members of humanity. It is not just a neutral communication medium. It is now a pervasive part of our humanity.

How to Discover More About People: Play!

Long ago, Plato said: “You can discover more about a person in an hour of play than in a year of conversation.”

unhappy tennis player — An unhappy player that expressed his disappointment physically

It is particularly true I find when it comes to the emotional reactions of people who lose, or even simply by observing how much people can get involved in the game.

It is to a point where it is surprising that recruiters haven’t thought to include group games as part of their selection process (some do, but they are rare). It would also allow to observe whether people are team players, or rather seek to demonstrate their own performance. Games and playing are used extensively in teambuilding and leadership development programs though, and that often allows to know people much better!

Want to know people better, quickly? Set up a team game!

Why Basic Motor Skills Are So Hard To Learn by Robots

Moravec’s paradox says that “contrary to traditional assumptions, high-level reasoning requires very little computation, but low-level sensorimotor skills require enormous computational resources“. In other words, our unconscious capabilities are much more difficult to implement than our high level, conscious abilities.

humanoid robot falling — A semi-autonomous robot having balance problems at the 2015 DARPA challenge

As Wikipedia explains, “One possible explanation of the paradox, offered by Moravec, is based on evolution. All human skills are implemented biologically, using machinery designed by the process of natural selection. In the course of their evolution, natural selection has tended to preserve design improvements and optimizations. The older a skill is, the more time natural selection has had to improve the design. Abstract thought developed only very recently, and consequently, we should not expect its implementation to be particularly efficient“.

So while computers became better at chess than humans a few years ago, getting a robot to reproduce our moves will still require some years, as shown in this video from the 2015 DARPA humanoid robot challenge.

There is not reason why we won’t be able to built fully balanced robots in a few years (it took a decade from the first DARPA autonomous driving vehicle challenge to have fully functioning prototypes on the roads).

Yet it is really amazing to realize that those deeply engrained bodily functions we take for granted are the most difficult to reproduce! – whereas we think they are rather low-level functions.

Why We Need Intuition More Than Ever Before

Intuition is one of the most important of our capabilities. In our ever more complex world, it becomes indispensable. As Albert Einstein said, “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift”.

Intuition is at the source of creativity. Creativity is the hard currency of the Collaborative Age. Value and compensation will increasingly be for creativity, while the application of rationality – processes – will become a commodity (and often taken up by robots).

What Einstein highlights is how much we still tend to hide the inputs from intuition when we describe for example how we developed an idea or worked on any problem. Yes, the final output might appear rational in hindsight, but the insight is often pure intuition.

Learn to respect and develop your intuition, because that’s what is going to make the difference in the Collaborative Age.

Why We Should Limit our Usage of Instant Messengers

As you know, I am quite keen on new communication technology and I love the possibilities brought to us by the Fourth Revolution. At the same time, minimizing attention-disturbing interruptions is essential for productive work. As a result, I find myself taking an increasingly strong position against all sorts of Instant Messaging Apps, in particular on the phone.

For example lately I had an argument with an acquaintance because I did not want to install on my phone a widely known chat app. Of course it makes communication easy, free and instantaneous. My point was that I did not want to be interrupted constantly, and that I try to keep significant chunks of time available for focus. Therefore, I prefer asynchronous communication means such as email, and limit drastically instant messaging tools. I keep old-fashioned SMS for emergencies, because it’s harder and it costs a bit of money – so that people think twice before using it!

Have you ever tried to focus on meaningful work while responding to Instant Messages? I can’t. As a result I tend to lose time or do things of minor importance in the meantime. Instant Messenger is supposedly designed to save time, but it distracts us from doing the important stuff.

I thus minimize those tools, remove all sorts of notifications on my phone, and for those that are unavoidable, I use the functions that allow to be undisturbed while I do important work.

Discipline is required for instant messaging tools. What is your’s?

How Mindfulness is a Reaction to Stimuli Overload

The last years have seen a tremendous development of mindfulness, including on the workplace where it becomes mainstream. It happens at the same time where our attention is increasingly diverted through various devices, notifications and information availability. This is not chance – I believe it is the symptom of a deep struggle. And it is a major issue that we need to deal with as we enter deeper into the Fourth Revolution.

Many mindfulness programs are based on the premise of mindfulness training whereby we take some pauses, cutting ourselves off from the demands of modern life for a few minutes for example by meditating. This regular exercise reinforces our ability to focus and manage our thoughts.

The question is whether this practice is sufficient, or whether it just reflects the need to find some balance. Shouldn’t we learn to manage our attention on a continuous basis, not just by taking some pauses off? Mindfulness should thus become an ongoing practice, and this will need to become ingrained in our way of life.

A major issue is that our children do not learn so much at school today how to deal with their focus and attention when faced with the multiplying stimuli of modern life.

Mindfulness is a clear symptom of a societal issue, and the question remains open if the current practices resolve it fully. I believe that more progress will have to be made to define how to deal with modern stimuli overload and find the practices that will be required by all in the Collaborative Age.

Why Mastering the Flinch is Vital in Today’s World

I read a very interesting short book called The Flinch, by Julien Smith (available only on Kindle at this stage apparently). The concept is simple. “It’s about an instinct— the flinch— and why mastering it is vital. The book is about how to stop flinching. It’s about facing pain.”

boxing — Boxing, a sport where overcoming the flinch is essential for success

A flinch is ‘to make a sudden, involuntary movement in response to a (usually negative) stimulus‘ (Wiktionary definition). The concept of the book is that this reflex is what beats us in a variety of situations in our current life.

Of course, the flinch was a useful survival reflex in the wild, but in today’s society, it becomes an impediment in a variety of situations. The split second hesitation or pull back leads to being overwhelmed by others or even creates dangerous situations for the self. An example developed in the book is boxing, where training is a lot about overcoming the flinching reflex so as to be able to push into the opponent.

According to Julien Smith, “The flinch is your real opponent, and information won’t help you fight it. […] It’s why the monolithic company gets wiped out by a lean startup— because the big company culture avoids the hard questions. It’s the reason you make the wrong decision, even though you may know what the right one is.”

The flinch is what prevents us from taking risks and from responding quickly to new situations. We need to be able to overcome the reflex in many situations. And it can only be learnt by practicing. When do you start?

How to Avoid the Comfort Zone Fallacy

Continuing on the previous post ‘Why Avoid the Organizational Comfort Zone Retreat Fallacy‘, let us now consider stress and the tendency to retreat to our comfort zone on a personal level, in particular when we stretch out and we happen to encounter a storm.

Freaking out? Beware of the comfort zone fallacy!

Our comfort zone is a zone where we have been successful, possibly recognized. It is a zone where we think we are protected. Hence our tendency to try to revert to it when things go bad.

A common, personal example: I have been raised to think that salaried employment is a safe zone, whereas being on one’s own is a dangerous adventure. Thus when things go stormy I tend to think I should revert to salaried employment as soon as possible. I know that it is an obsolete concept, I observe around me that employees are no safer, but I still can’t help to have these thoughts – so much I was conditioned into this idea of the Industrial Age about being an employee.

We all need to have safe havens, where we feel supported. It is typically our family circle. It is not the same as our comfort zone; actually part of our families might not be overly supportive of some efforts we make to stretch out. Yet we can count on our safe haven. This should be the support we need to overcome the natural tendency to run back to our ‘comfort zone’ when things go bad.

The more I think about it, I think that if you’ve stretched sufficiently outside of your comfort zone, you should rather try to go even further. Because:

that is what will make a significant difference with 99% of the people who freak out and flee back to comfort,
that’s the moment to maintain the maximum flexibility and adaptability – not to enclose oneself in a closed, defensive location.

When the storm comes, create the difference. Leverage on your safe haven to stretch even more out of your comfort zone. Remain flexible, and find your way in the storm.

Why Avoid the Organizational Comfort Zone Retreat Reaction

In the past months I have observed astonishing reactions from various leaders and organizations to an unexpected economical situation. When faced with a scary and stressful situation, it is amazing how thoroughly people tend to revert to their comfort zone – where they had been successful in the first place. The problem is that this comfort zone might be obsolete! This has dramatic impact on the organizations and individuals.

running back to the comfort zone — Running back into the comfort zone!

I am quite active in the Oil & Gas industry which has suffered a shock since a bit more than 6 months with the sudden drop of the oil price. Some organizations’ leadership have literally freaked out, with the result that they have undone what they had been building for the last few years in just one movement, fleeing back to their traditional business model – the one that made them successful in the first place. Of course, some organizations had taken some measured risk to expand and grow in the last years, but it is really astonishing how people revert to their basic nature when they freak out!

Going back to their comfort zone means often, reverting to business models and operating modes that are thought to be safe while they are in fact obsolete. Where a crisis should rather force to ask tough questions about significant changes in the business model, possible new industry structure and new alliances, those organizations that freak out retreat into their comfort zone and close the door, waiting for the storm to pass.

This creates a most depressing effect on the morale of the top people in the organization, who were at the forefront of building a sustainable new model. When they are not sacked they generally leave quickly.

It is in tough times that the quality of the skipper shows. Retreating into one’s former comfort zone is certainly not the best reaction. Yet it is amazing how leaders sometimes react, with dire consequences on their organizations on the long run.

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