Hugh McLeod at Gapingvoid says: “Employee engagement is the ultimate competitive advantage. Unlike other advantages that can be bought and sold, this one is a bit trickier. It has to be inspired“.
And true enough I lived through a number of instances where employees where fully engaged in the organization – often through decisive acts of leadership from its leaders, and that really made a difference.
Where Hugh makes a point though is that engagement is not just about leadership and inspiration. It is about creating empathy between the participants to the adventure. And thereby creating stories, the stories of the adventures of this group of people.
“Stories in business are especially powerful because they can unite everyone on a common mission. Tell everyone the story of how you got to where you are – and they’ll likely take over the rest. After all, the best books ask us to imagine our own endings…”
What about creating your own ending to the project you are on, together as a group full of mutual empathy?
