Seth Godin writes: “You don’t find customers for your products. You find products for your customers“. I would like many more start-up founders and entrepreneurs listen to this and follow this statement.
Of course there is the myth of Steve Jobs developing products without listening to focus groups, but still he was developing products for the sake of customers, with a huge focus on design and utilization. Too many founders develop a product that they think is genius, only to find out that no-one has any need for it or would see any reason to buy it.
Listening to customers might bring more incremental change than disruptive change, but on the other hand, it is also essential to develop something useful that brings value to the customer. It’s definitely the way to go, and confront reality the earliest possible.
