How the Lean Startup Approach Should Not Be Used In All Instances

In this Quartz post ‘“The Lean Startup” is an unproductive legend‘ the authors denounce the excessive ideological weight of the concept – both for startup founders, investors and educators.

According to them, “The Lean Startup ideology has sown a lot of confusion in cohort after cohort of my MIT students for a decade. The recipes have all the right sounding words and slogans. They seem to make so much sense, so how could they not work?“. And they quote a number of instances where this approach has not made sense, or where it has been used in situations where it was not applicable (such as the scaling up of a startup), or where people quoted the approach to justify inadequate actions.

I really believe that the Lean Startup approach is on something. The main message – that it is essential to listen to the customer the earliest possible (on the basis of a Minimum Viable Product) and not spend excessive resources to develop what we believe is the best product – is needed and important.

Of course like any approach it has a domain of application and can’t be applied to all circumstances in life. This is not a reason to throw it in the trash: like any approach, let’s use it within its domain of validity and let’s be wise enough to recognize when it is not applicable.

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