How Social Networks and Modern Media Isolate Large Parts of the Population

Specific groups of people, based on their condition and beliefs, have always preferred different means of information: politically-orientated newspapers have existed for a long time. Still the extent of isolation of certain groups of people has reached an unprecedented level. In the USA it would seem that “one third of the American electorate has been isolated in an information loop of its own. For this group, which mistrusts the mainstream press on principle, and as a matter of political identity, Trump has become the major source of information about Trump, along with Fox News, which has slowly been merging with the Trump government.” The detail is given in the Pressthink post ‘Hating on journalists the way Trump and his core supporters do is not an act of press criticism. It’s a way of doing politics.’

We have long noted that social networks tend to close one’s source of information to what is getting broadcast by his or her immediate connections. The extent of the situation in the US is however broader as some mainstream media, in particular the Fox News network, seem to have turned frankly one-sided; and because fake news are being disseminated from the highest governmental levels, with strong hate terminology being used as well. “These are people beyond the reach of journalism, immune to its discoveries. Trump is their primary source of information about Trump. The existence of a group this size shows that de-legitimizing the news media works. The fact that it works means we will probably see more of it.”

That this happens in a country where free speech and free press laws are among the strongest in the world show the extent of the transformation of news broadcasting our societies undergo. I do not believe the change is as dramatic as mentioned, but we need to be wary about it and track fake news and fake statements with more urgency.

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