This post by Tim Berry crosses some t’s and dots some i’s in the field of entrepreneurship: ‘7 Very Common False Assumptions in Entrepreneurship‘.
Some key points mentioned in the post that I find very refreshing:
- going for a high price option is a good way for a start-up, and often less capital intensive than the low cost option
- It’s very difficult to be the first in a new market
- a lot lies into commercial and marketing, and not necessarily in having the best product
- Don’t overwork
On the latter we need to remember that starting a start-up is more like a marathon than a sprint and we need to keep the distance!
I believe this post reminds me how important it is for founder to be accompanied by mentors with experience in creating businesses so as not to fall into basic mistakes.
And I absolutely love the quote at the start of the post: “What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.” — Mark Twain
