What motivates the K.E.E.N.?

There is a great video from Dan Pink about motivation: the surprising truth about what motivates us.

It shows the incentive schemes of the Industrial Age corporation only work for mechanical skills. Once the task involves cognitive skill, rewards lead to lower performance!!

What then does motivate the K.E.E.N, the Knowledge Enhancing Exchanging Networker of the Collaborative Age? According to Dan Pink, there are 3 main factors: Autonomy, Mastery and Purpose.

  • Autonomy like self-direction.
  • Mastery like getting better at something.
  • Purpose like getting up in the morning.
purpose maximizer
We are purpose maximizers

According to Dan Pink, we are purpose maximizers, not just profit maximizers.
So, when do you start maximizing your purpose?

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