In the Industrial Age, people were a commodity. They had a tag given by their diploma, were part of a category and were just inter-changeable.
That started changing with the emergence of the Knowledge Worker, one of the precursors of the Fourth Revolution. Still there were broad categories of Knowledge Workers.
Beyond the Fourth Revolution, the K.E.E.N will absolutely need to avoid becoming a commodity.
As the excellent illustration says – make sure not a lot of ordinary people understand what you are doing. Invent a fancy job title, an unexpected tag line to describe what you are doing.
Develop a unique personal brand. And market yourself.
Commodities are easily replaced. Commodities’ price gets down with competition from low cost countries.
Above all, don’t stay a commodity. Get out of the commodity trap. Start now to build your identity, your brand, and to market yourself.
