What’s a resume for?

The resume is an outdated concept.

It is at most, just one way to communicate one’s brand. Today it is just one way amongst many others.

resume scrutiny
resume scrutiny

Prospective employers will scrutinize your LinkedIn, Facebook and other Internet-based information. They will google you. The way you communicate your brand overall is more important than your resume.

But then, why do you want to be in a situation where employers scrutinize you? Where you put your bets in how the prospective employer slept last night?

You should already have marketed yourself in your social and professional network, so that they say: I have this problem, get me this guy, I know he knows what to do.

And then nobody should ask you for your resume.

That’s it: you’ll know you are successful in your personal branding when nobody will ask you for your resume any more.

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