In a well-known but scary experiment on the music market, Duncan Watts and a team of Princeton researchers showed in 2006 that the popularity of songs was only very partially related to their appeal and quality – most of it is influenced by our peers’ rating.
In this experiment, people were either able to see or not the ratings from others. This created very significant differences in behavior. When rating was present, there was a big “luck premium”: whoever had some good ratings first would emerge as the uncontested winner at the end.
Hence, funny articles such as ‘Is Justin Timberlake a Product of Cumulative Advantage?‘. As mentioned in this paper, “The reason is that when people tend to like what other people like, differences in popularity are subject to what is called “cumulative advantage,” or the “rich get richer” effect. This means that if one object happens to be slightly more popular than another at just the right point, it will tend to become more popular still. As a result, even tiny, random fluctuations can blow up, generating potentially enormous long-run differences among even indistinguishable competitors — a phenomenon that is similar in some ways to the famous “butterfly effect” from chaos theory.” We come back to one of the main characteristics of the Collaborative Age.
There is no way to predict the popularity of your creation. But early support and excellent ratings from your tribe might be a good place to start!
